10 Reasons Why Businesses Fail At Social Media
Many entrepreneurs know that they should be on some sort of social network platform. It has been proven that most online purchases are made by people that are following that particular brand or business. Entrepreneurs now understand that social media influences their company’s future, especially if the competition are already active and popular. Some business are failing and here is why:
1. Lack of Strategy
Many companies run after the masses without ever thinking of a strategy. Does a tool manufacturer really need a Facebook page? Who are my clients and where are they looking to find my services? Asking yourself questions like this is the beginning of a social media strategy. You need to understand your customers in order to choose social platforms.
2. Think In Campaigns
Companies that start a Facebook page to post that they are celebrating a 3 month anniversary and deals they are offering, will fail. Social networks are to form a dialogue.
Companies need to focus on their target market and earn their likes and following before they can ask for fans actions, such as clicking on links and sharing posts. The set-up of networks with a following does not happen overnight. Many social platforms are giving businesses the opportunity to place campaigns, it depends on how you do it, but they work. If you do your research, you will be able to choose the right campaign without breaking bank.
3. Be Social, Not Dull
Unfortunately social media profiles are still confused with advertising space. These are two different things! Advertise? Yes! Business fan page? Yes! Too many companies believe it is sufficient to advertise on Facebook or Twitter and not be involved with community. Look at what your target market are interested in and follow that train of thought on your own page, you can’t be self centered (as funny as that may sound) with your fan page.
Posting about your 20% off deal and Jenny’s newborn is irrelevant to everyone. The 20% off deal is for a campaign and Jenny’s newborn is for a private post. Many entrepreneurs are not clear in the fact that their communication behavior must change permanently, you must keep it fresh an
4. Understand Content Marketing Correctly
Companies have heard that you can score with good content, it really is true. People interested in acquiring your services or buying your product will read up on their interest first. Be the company that offer that reading material! Being fearful of sharing your knowledge leads to trivial, completely corporate remote content, that will not be shared and interacted with.
5. Take Social Media Seriously
Often the social media task is delivered to a junior or assistant secretary in addition to other work. To create content, maintain a blog and a social network with an active fan base is a lot of work, which is impossible to do in addition with other work.
Your social media employee is the mouthpiece of your company and should understand and be knowledgeable about what your company about. The social media of your company is equally important as your reception lobby and website. Constantly changing interns with this important communication task, is simply reckless and your business could be losing out.
When asked, “Why did you stop to blog?” The probability of this answer “Because I did not have time for it.” is 90%. In stressful times social media activities are the first to fall to the wayside with disastrous consequences, because social networks and blogs live from regularity. After a long absence, you have to start all over again! You are able to schedule in advance and you should take advantage of that.
7. Do Your Marketing Homework
This is very important. All your efforts will be wasted if you do not know who your target audience is. Entrepreneurs need to be concrete: What do I want to achieve? Who wants my services/products? With what problems I can help the person? What does the person do? The answers to these questions will be key when creating social media strategy. It is alarming at how often entrepreneurs cannot answer these simple questions.
8. Money & Social Media Marketing
If you are not willing to pay for social media marketing, you will, unfortunately, not get very far. Although participation in the network is free and fast, advertising and employing a social media guru will cost you. In addition you will need graphics and images licenses. Social media platforms offer great prices for advertising and you should never be stingy when it comes to marketing your business. In the long run it will benefit your company.
9. False expectations
“We still haven’t acquired a new customer after two weeks on Facebook.” Exaggerated expectations quickly lead to abandonment. A realistic time-frame for the evaluation of your social media efforts are three to six months. Don’t be hasty, but if you don’t see results within 6 months, it is time for a new strategy!